Let’s face it, the internet thrives on a good challenge. From the epic cinnamon challenge that had everyone coughing up powder (not recommended, by the way) to the planking craze that turned everyday locations into makeshift yoga studios, viral internet it have a way of capturing our attention and filling our feeds with endless entertainment. But what makes a it go viral? Why do millions of people suddenly find themselves dumping ice water on their heads or flipping water bottles in slow motion?
Today, we’re diving into the top 5 viral internet challenges and exploring the psychology behind their explosive popularity
1. The Challenge with a Cause: The ALS Ice Bucket Challenge
Remember 2014, when it seemed like your grandma and your favorite celebrities alike were dumping buckets of ice water over their heads? The ALS Ice Bucket Challenge wasn’t some viral sensation that was just about getting wet; it raised awareness and money for amyotrophic lateral sclerosis, better known as ALS. It was a simple challenge: record yourself dumping a bucket of ice water over your head, nominate a few friends to do the same, and then donate to ALS research.
The shocking-and frankly uncomfortable-ice water dump, combined with the social pressure to participate spurred by friends and celebrities alike, merged in a perfect storm for virality. More importantly, it raised important conversations about a serious illness while raising over $220 million for research. This it showed that social media can do much more than just entertain people and actually create an impact in the real world.
2. The Catalyst for Creativity: #FlipTheBottle Challenge
The #FlipTheBottle challenge of 2016 was all about defying gravity-or at least appearing to. It was to flip a water bottle and land it upright. This simple move became an online sensation, and people from different walks of life tried their hands at the stunt and shared both their successes and hilarious fails online. The it was so beautiful because it could be done quite easily.
All it required was a water bottle and a wee bit of determination, maybe a fine stock of water bottles for when those misses had to happen. It was truly a showcase of the ingenuity and resourcefulness of people in making such an ordinary inanimate object yield this amazingly surprising test of skill. Plus, there’s something peculiarly satisfying in seeing a water bottle go against all expectations and fall perfectly upright.
3.The Challenge with a Twist: The #PassTheBrush Challenge
The #PassTheBrush Challenge of 2020 took social media engagement to a whole new level. Participants would start with half their face made up, then pass a makeup brush to a friend to finish off the other half. The challenge really underlined the artistry and skill involved in makeup application but also the aspect of collaboration and friendship.
It was an amazing way for makeup artists to connect with one another, show their own tips and ideas, and cross-promote their digital business card by tagging one another in the videos.
4. The #WhatTheFluff Challenge as a Marketing Masterstroke:
Not every viral challenge reaches their status through organic means but is instead achieved through clever orchestration of an ad campaign. A very good example would be the 2019 Challenge, #WhatTheFluff. This i involved a small, mysterious cube covered in fluff with only one question: “What the fluff is it?” People recording themselves poking, hitting, and figuring out what the squishy object might be was encouraged. Now, the answer? A new line of stress-relieving toys, the campaign was nothing short of a master class in suspense and intrigue.
The quirky cube evoked curiosity, while the it format called for sharing on social media. This case study indicates how brands can leverage viral trends to promote their products in fun and engaging ways.
5. Dance Craze Goes Digital: The #Jerusalema Challenge
Amidst the isolation and anxieties of the global pandemic, 2020 finally saw a ray of sunshine in the #Jerusalema Challenge. It was a viral South African dance it where people were grooving to the infectious song “Jerusalema” by Master KG. The simplicity and the joyous spirit of the it cut across all boundaries.
Everyone joined in, from healthcare workers to families stuck at home, showcasing the best of their dance moves and hence spreading much-needed doses of positivity.
This it showed the power of music and dance to transcend borders and cultures, uniting people in one shared moment of joy. It served as a heartwarming reminder that even in difficult times, there is always room for a little fun and connection.
More Than Just Fun and Games
Viral internet challenges are more than just a passing source of amusement. They tap into our human need for connection, competition, and creativity. They can raise awareness for important causes, promote new products, or simply bring a smile to our faces during challenging times.
